Macro-Environmental - 3352 Words

Executive SummaryThe macro-environment consists of larger societal forces that affect entire micro-environment. The six forces making up the company’s macro-environment include demographic, economic, natural, technological, political/legal, and social-cultural forces. Companies must constantly watch and adapt to the marketing environment in order to seek opportunities and ward off threats. â€Å"The marketing environment comprises all the actors and forces influencing the company’s ability to transact business effectively with its target market† (Armstrong and Kotler 2003, p.149). In this report, use PEST to analyze macro-environment forces how to impact on PepsiCo in China. As we know, the PepsiCo was the first U.S. company to distribute its†¦show more content†¦According to Chinese government’s regulation, a new bottling plant currently requires about three-year wait for government approval, and concentrate production volume must be re-authorize d annually. In addition, PepsiCo has a global strategy of TV advertising, PepsiCo has included everything from Chinese zodiac animals to Spring Festival couplets in its television commercials. This approach, combined with relatively long advertising history in the country has made Pepsi Cola the most recognized soft-drink brand in China. However, government’s policy and regulation can also impact on the company’s market strategy. Being a communist country, in China, although people now are very much free of expression in ordinary life, there is still no free media. The media is still very controlled by the government and there is always the risk of having more regulations especially to foreigners. †¢The economic environmentThe health of the economy influences how much consumers spend and what they buy. Consumer buying plays an important role in the economy’s health—indeed, consumer outlays make up some two-thirds of overall economic activity. According to Boone and Kurtz (n.d.), economic environment consists of those factors that influence consumer buying power and marketing strategies. They include the stage of business cycle, inflation, unemployment, resourceShow MoreRelatedMarketing Micro and Macro Environmental Factors1669 Words   |  7 PagesMacro and micro environments both fall into the categories of environmental scanning. The general scope of environmental scanning is that it is a component of global environmental analysis. While anal yses are typically carried out on the macro environment, the micro environment still has an important role to play. In summary, the macro environment is involved with the industries, companies, markets, clients and competitors, while the micro environment can be represented by the suppliers, competitorsRead MoreMacro Environmental Factors of Ge613 Words   |  3 PagesGeneral Electric has invested in as they vary in terms of resources available. Among the countries with the highest rate of technology advancement are United States and Japan which General Electric has ventured into (General Electric, 2009). e) Environmental- f) Legal- Conclusion As a result of multinational companies having to deal with different sets of political, economic, social-cultural and technological aspects, designing a PEST analysis exclusive to General Electric was almostRead MoreMacro-Environmental Analysis for Marketing1882 Words   |  8 Pagesappropriate strategy to implement. A market by definition and be surmised at being â€Å"the set of all actual and potential buyers of a product† (Kotler, 1998). The yoghurt market consists of all the actual and potential buyers of yoghurt products. The macro-environment consists of six types of forces economic, demographic, cultural, natural, technological and political. â€Å"Vital Foods† must ensure that they take into account the trends, changes and alterations in these environments which can both pose threatsRead MoreNike Macro Environmental Analysis Essay699 Words   |  3 PagesPA1: Nike - Environmental Marketing Analysis Mahendranath Gunti BUS 510 - Marketing Management Westcliff University Instructor: Dr. Geraldine Goodstone Nike is a global brand headquartered in the United States, Europe, and the Asia Pacific region, specialized in the manufacturing of athletic apparel, footwear, accessories and equipment. Nike products can be found in over 20,000 retail stores. This paper focuses on the six macroeconomic factors (political, Economic, Social, Technology, LegalRead MoreMacro-Environmental Analysis of Us Market3959 Words   |  16 PagesMacro-Environmental Analysis of US Market Clothing Fashion Industry Demographic Forces Current Population Size 315,736,331 Population Density 88.08 inhabitants per square mile (34.01km2) Population as at 9.33am AEST 25th April 2013 - http://www.census.gov/popclock/ Density - http://en.wikipedia.org/wiki/List_of_U.S._states_by_population_density Population Distribution Major City Population New York-Newark 19.3 million LA-Long Beach-Santa Ana 12.675 million Chicago 9.134 million Miami 5.699Read MoreAn Important Macro-Environmental Force in Vietnam5715 Words   |  23 PagesQUESTION 1: An important macro-environmental force on companies is the social/cultural environment, particularly in international markets. Imagine that you are to offer a seminar on the social/cultural environment of Vietnam to foreign businessmen and marketers. Discuss at least three elements of the cultural environment that foreign businessmen should be aware of when doing business in Vietnam. Use specific examples referring to real-life businesses, brands, marketing activities, etc. to supportRead MoreSingapore Airline Macro Environmental Factors1075 Words   |  5 PagesDIPLOMA IN MANAGEMENT STUDIES (FULL TIME) 39TH INTAKE/ SEMESTER 1 (JULY 2012) BUS001-ENGLISH FOR BUSINESS LECTURER: EMILY PAKIVATHY D/O PAUL THIYAGARAJ CA1 NAME: NWE NI HLAING FIN NO: G1157533T CLASS: D SECTION A: PARAGRAPH WRITING 1) SECONDARY SCHOOL STUDENTS 2) WORKING ADULTS IN THEIR 30S SECTION B: CRITICAL REPSONSE TO AN ARTICLE 1) EXPLAIN THE ARTICLE’S THESIS 2) CRITICAL RESPONSE TO THE ARTICLE’S IDEAS SECTION A Question 1 As a secondary student, you may wonder how to acquire knowledgeRead MoreSwot and Macro Environmental Analysis of Nordstrom1664 Words   |  7 PagesNordstrom was co founded 1901 by a 30 year old man named John W Nordstrom and his partner Carl Wallin. At age 16, John W of Sweden left his home and moved to Alaska where he struck gold. While in Alaska, he met a man named Carl Wallin, â€Å"who owned a shoe repair shop in downtown Seattle† (Nordstrom Employee, 2006). The two decided form a partnership and open a shoe store entitled Wallin amp; Nordstrom. Right form the start, the business philosophy was â€Å"based on exceptional customer service,Read MoreSingapore Airline Macro Environmental Factors1083 Words   |  5 PagesDIPLOMA IN MANAGEMENT STUDIES (FULL TIME) 39TH INTAKE/ SEMESTER 1 (JULY 2012) BUS001-ENGLISH FOR BUSINESS LECTURER: EMILY PAKIVATHY D/O PAUL THIYAGARAJ CA1 NAME: NWE NI HLAING FIN NO: G1157533T CLASS: D SECTION A: PARAGRAPH WRITING 1) SECONDARY SCHOOL STUDENTS 2) WORKING ADULTS IN THEIR 30S SECTION B: CRITICAL REPSONSE TO AN ARTICLE 1) EXPLAIN THE ARTICLE’S THESIS 2) CRITICAL RESPONSE TO THE ARTICLE’S IDEAS SECTION A Question 1 As a secondary student, you may wonderRead MoreExternal Macro Environmental Factors of the Starbucks Brand1067 Words   |  5 PagesAleishia Wiley 07/11/2011 Marketing Fundamentals External Macro Environmental Factors of the Starbucks Brand It’s been 40 years since Starbucks was founded in 1971, and a lot has changed since they first opened their doors as a small store front is Seattle’s Pikes Place Market. Their headquarters is still based out of Seattle where they got their start but Starbucks has built a brand that is recognized throughout 50 countries across the globe. Despite small changes over the years the Siren

Social Media s Influence On Society - 920 Words

Personally, I have always been a little late to the social media game. By the time I get the most popular form of social media, a newer, better version has been released. The first form of social media that I ever encountered was a website in 2006 called Club Penguin, where people could create penguins to represent themselves and go chat with any other penguin online at the time. While this isn’t what we think of as a social media website today, it had some similar aspects, especially in terms of the online connections. Club Penguin actually had a requirement at the time in order to protect the privacy of its younger users that involved your parent signing a form allowing you to use the website. They also had a safe chat for younger participants to use. After I got a little older and decided to move on from Club Penguin, my parents had me delete my account in order to prevent any potential privacy issues when I no longer used the website. I joined Facebook in December of 2009, and was once again a little later on the boat than everyone else. While I used it for a time, I found it rather boring after a couple years of use. Currently, I use it a lot more because I am in a sorority and Facebook is one of its main forms of communication. I also like that it connects me to friends and family from home. I don’t usually make the conscious decision to stop using social media, it just happens when I get bored. One of the only times I have ever intentionally stopped using a socialShow MoreRelatedSocial Media s Influence On Society1710 Words   |  7 Pagesnew social issue began to surface. As the internet rapidly gained international popularity, new branches of it were created. Currently, Social media dominates the internet world. Merriam-Webster dictionary defines social media as,  ¨forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)† (www.merriam-webster.com). The sudden rise of social media’sRead MoreThe Effects Of Media On Our Society Essay1007 Words   |  5 PagesInfluences of Media on our Society There is no doubt that the media influences us. To state some examples to prove this claim, try answering the questions that follow. Do you feel like attempting a stunt from a movie? Do you base your fashion on what you see the celebrities are wearing? Do you copy the hairstyle of your favorite famous personalities? Have you ever attempted to walk model-like in an attempt to imitate those ramp models in fashion shows? If you answered yes to any of these questionsRead MoreWhy Is Medium Is The Massage Essay1528 Words   |  7 PagesWhy is Medium Message? Marshall McLuhan, a technological determinist, says in his book ‘Medium is the massage’ that the most widespread modern media influence how humans think, act and perceive the world around them. He states that the medium significantly influences the message that people will receive, and thus, the same message is perceived by the same individual in several ways if he receives them in a different way. The expression the medium is the message means that recipient receives messagesRead MoreAdvertisement And Culture Of The Media1658 Words   |  7 Pagesera of information society, media is playing a very crucial part in everyday lives. It influences both how we see ourselves and society in all perspectives. There are different kinds of media and all of them are presenting their content in more fascinating and glamorize way to influence audience. The presentation of advertisement and pictures in the media is certainly creating a unique mental space in the mind of social capita ls. As far as the advertising and their social influence are concern, theRead MoreThe Impact Of Media On Body Image1538 Words   |  7 Pagesculture, society norms, especially with the development of modern social media, it has grown up to be an important element in affecting the perception of body image to shape the body image. The influence of mass media may be related to the social comparison process of appearance in female and male. The ideal media body image, it is easy to compare in everyday life, and that will result to dissatisfaction with people s body size. On the one hand, Orbach (1987) briefly posted that the western media producedRead MoreThe Media s Influence On Society s Attitude Toward Pointing Out An Apparent Ongoing Struggle Between Whites And Blacks1668 Words   |  7 Pagesit because society is only interested in hearing about what is going wrong in the world, or is the media trying to create controversy and increase racial tensions to garner larger television audi ences and sell more newspapers? Many stories in the news relate to racism: police brutality, education, crime; the media has a way of portraying these matters or specific incidents to suggest that a vast majority of Americans are racist. What might happen if the media, specifically, and society in generalRead MoreMass Society Theory Essay627 Words   |  3 PagesHistory of Mass Society Theory Comprised a vast workforce of people who lived isolated and unfulfilled lives. They were slaves to jobs, bosses and living in crowded urban settings . Their lives were consistent with Marx’s â€Å"alienated masses† Scholars blamed the media for the rise of fascism History of Mass Society Theory During the 1920’s, Hearst and Pulitzer changed their ways and became serious about reporting the news The American Society of Newspaper Editors formed and pledged toRead MoreThe Mass Decline Of Childhood Identity And The Social Implications Involved899 Words   |  4 PagesThroughout modern society, children have become the primary consumers of marketing (Hill, 2011, p. 348). As the documentary Consuming Kids illustrates, infants are easily deceived by society, culture, and especially media scams (Barbaro, 2008). Marketing has shifted the focus of children from traditional playing to various consumerist desires. This paper will explore the causes of the mass decline in childhood identity and the social implications involved. 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As a result, many people are affected by our own societys portrayals of good looking men and women that they feel pressured into doing whatever it takes and going through extreme measures, most of the time, spending countless hours in the gym

Impact of Divorce on Children Free Essays

The Impact of Divorce on the Family Sociology as defined by Sociology: exploring the architecture of everyday life is the systematic study of human societies (Newman, 2012). By studying human societies we can observe and understand how individuals interact with each other in society and the developing global system, but in order to understand these relationships we must look at society and the world at a different perspective. In turn a sociologist would be a scientist who studies human societies. We will write a custom essay sample on Impact of Divorce on Children or any similar topic only for you Order Now A sociologist would be interesting in studying the topic of impact of divorce on children because it directly involves a relationship between two people. By studying divorce through a sociological perspective a sociologist can observe the causes that resulted in the divorce and the sociological implications it has on the nuclear family. Divorce is defined as the legal dissolution of marriage by a court or other competent body (Newman, 2012). The divorce rate in the United States is somewhere between 40-50 percent. The causes for divorce can vary greatly and can range anywhere from unhappiness with the marriage to extramarital relationships. In the 1950’s to the 1970’s divorce was only fault based meaning one spouse had to prove the other spouse committed a marital offense (Jolivet, 2012). Since the culture in the 1950’s was much different than it is now divorced couples were stigmatized, and their children were also labeled as outcasts from a â€Å"broken home†. It was also thought that children from a â€Å"broken home† had a higher chance of failing out of school or delinquency since there was an obvious lack of parenting. In the 1970’s divorce became more common and legislation changed, therefore, no fault divorce was introduced. Once divorce became more common, society became more accepting and divorce was not viewed as taboo anymore. Instead people now see divorce as another chance to be happy. Children of divorce were now viewed as resilient instead of delinquents (Jolivet, 2012). The change in the way children were viewed comes from being able to cope with the loss of a family or growing up without living with a mom and dad. The effect of divorce on an individual’s life can be tremendous, it can impact almost everyone the individual interacts with. In an article by Greif and Deal (2012) they explained how friend networks would overlap with marriage and when that couple divorce that network is put at risk. It was found that after 8 months of separation men and women maintained 61% of that network but after 16 months only 50% of that network remained. The individual is important when it comes to observing effects of divorce. In a study done with 31 divorced women it was found that their physical appearance often changed as they struggled with their identity after divorce (Greif and Deal, 2012). This is most due to the high levels of stress before and after the divorce The impact parent arguing can have on the children could be very dramatic. A survey done by Dr. Robert Gordon that asked 1000 teenagers between the ages of fourteen and eighteen about their opinions on divorce concluded that the children wanted their parents â€Å"more than anything† to stay together (Jolivet, 2012). The survey also looked into children’s opinions’ on parent arguing and found that 50% of children think that parent arguing is â€Å"terrible† (Jolivet, 2012). There are different types of parental arguing, which can range from disagreeing, criticizing, screaming and physical confrontation. When children were asked about what arguing meant to them 39% said it involved disagreement, 26% said it was criticizing the other parent, but less than 35% said that arguing involved screaming or physical confrontation. Further research shows that most married couples agreed to occasionally arguing in front of their children. Dr. Gordon concluded that children are deeply affected by parental arguing and hopes that his research will make couples think twice about arguing or criticizing each other in front of their children (Jolivet, 2012). The social implications of parental arguing on children are mostly negative but in some situations can be positive. When children are exposed to a negative environment it threatens their emotional stability, which can result in depression, anxiety, and aggression. Although when parental conflicts are solved sensibly children learn constructive ways to settle arguments. Children learn to compromise and use compassion instead of aggressive behavior to solve disagreements. The overwhelming message that children of divorced parents try to convey is that they want more than anything for their parents to stay together. When teenagers were asked about what they would want their parents to know the majority said that it’s â€Å"Not easy for all of us† and â€Å"they don’t want to be blamed for it† or â€Å"caught in the middle† (Jolivet, 2012). This shows that the impacts of divorce and stress levels are not only felt by the individuals involved in the relationship but are felt almost as equally by the children. Children of divorced parents in present times are seen as resilient and being able to cope with difficult times. In a study done by Dr. Robert Gordon about teenager’s opinions on divorce found: Seeing parents divorced or growing up without mom and dad living together makes our whole view of life different. We become more independent and strong. Marriage and kids are not such a positive thing anymore/7 Kids also wanted their parents to know that, simply, they can handle the truth of the situation. (Jolivet, 2012) As a result of viewing marriage and kids differently teenagers who come from divorced families are more likely to have trouble with their own marriage. This is because children do not know what caused their parent’s marriage to collapse, therefore, are unable to maintain a successful relationship. The immediate effects of divorce on children is evident but there are usually no long term effects as they usually fall into the normal range of psychological and social adjustment (Jolivet, 2012). Although, the way the parents handle the divorce is the determining factor for long-term effects on divorce. The number one factor that puts a child at risk for long-term effects of divorce is the intensity and level of parental conflict prior, during, and after the divorce. For example, battles for custody can put high levels of stress on children as they have little control of the legal events and outcomes. If a child has to suffer through a high- conflict divorce it can double the rate of behavioral and emotional adjustment problems along with many more potential effects. Studies have also examined the effect of divorce on boys and girls as different groups. Data shows that the effect on boys was more immediate and dramatic. Boys were also more vulnerable to aggression and disruption. However, the effect on girls culminated over time and resulted in increased sexual promiscuity, skipping school, and acting out (Jolivet, 2012). This research concludes that the effect of divorce on children can be predicted by the conditions that existed before the separation. As children go through the stages of divorce with their parents they are observing everything that is going on, these observations could have a negative effect on how these children view marriage and divorce later in life. In a study of divorce done by Dr. Amato and Dr. DeBoer found that divorces were more common in children whose parents divorced than among children whose parents stayed married (Jolivet, 2012). When parents divorce the child is familiar and used to the subject and is more likely to view it much less benignly than a child who did not grow up with divorce in the household. This results in those children being more open to divorce if they are unhappy with their marriage. Children could also view marriage as an unpredictable relationship and love and commitment can come and go (Jolivet, 2012). Although adult children with divorced parents are more likely to get divorce does not mean they are doomed for an unsuccessful marriage, they just need to work a little bit more to keep their relationship strong and interesting. Divorce is a difficult topic for many people and can affect almost everybody connected to an individual in the relationship. In a family the individuals who opted for the divorce are obviously greatly affected as well as the children. Divorce can have many negative implications on children including social and behavioral problems as well as problems with their own marriage later in life. Unfortunately, everyone involved feels the negative results of divorce but the degree of that effect can be lowered if certain measures are taken prior to a divorce. Dr. Lisa Strohschein suggests that instead of focusing on helping children after divorce, paying attention to what happens to the kids leading up to the divorce could lower levels of anti-social behavior (Jolivet, 2012). She also states that parents who help children cope with divorce and shape their attitude toward more positive associations could have a great effect on their mental health (Jolivet, 2012). Even though the negative implications of divorce are very prevalent I believe that they can be reduced to a degree where the effects are minimal. How to cite Impact of Divorce on Children, Papers

REFLECTION Business Ethics Essay Example For Students

REFLECTION: Business Ethics Essay Introduction: When talking about Business Ethics one has to realize that there are many different facets involved, and for someone to take a stance as to whether there is such a thing as ethics in business or to state that such a term in itself is an oxymoron, would be a very daring position to take. In this essay I will try to divide and analyze the different approaches that are taken when economists and moral advocates discuss business ethics. I will also insert my own thoughts on the subject, and when there seems to be a conflict of general opinion on a certain aspect pertaining to business ethics, I will try to point out how the two sides, when given the details of each specific case under consideration, will more times than not, agree as to what course of action should be taken. Reflection on Milton Friedman and the social responsibility of the Corporation: There are a few different types of businesses out there: Sole proprietorship, Partnership, and Corporation. When Milton Friedman states that businesses cant have responsibilities, only people can, he is obviously talking about corporations and not a sole proprietor. A sole proprietor is a person and he can have whatever social responsibilities he desires. As far as partnerships are concerned, Milton Friedman would say that their only responsibilitys are towards each other. Now that we have determined what group of business Milton Friedman was discussing let us examine what he says. Then we will see that what he says makes logical sense, and most people will agree with him. Milton Friedman agrees to a relatively large extent that business ethics when pertaining to the general aspect of corporations within the framework of the law is an oxymoron. I think everyone will agree that a business as a profit making entity has one goal and that is to make money. A corporate executive acts as an agent of his employers or the corporations stockholders in order to increase profits. He of course is also a person in his own right, and as a person he may have other responsibilities; Responsibilities to his family, his conscience, charity, church, city, etc. However, in this respect he is acting as principal, not an agent. He is spending his own money, time or energy. These are social responsibilities of individuals not of business. How can a corporate executive have a social responsibility in his capacity as a businessman? He is merely an agent. If you would say that he should be obliged to some sort of social responsibility, you in turn would be telling him to act in some way that is not in the interest of his employers or stockholders. For example, if you would tell him not to raise prices in order to combat inflation, you would in turn be taking money away from the stockholders. If you would tell him to decrease pollution beyond what the law demands, and pass over the expenses to the customers in the form of price increases, you in turn would be taking money away from the customers in order to improve the rest of society. If you would tell him to lower the wage of some employees, he would be taking money from the employees in order to improve the rest of society. Either way you look at it someone would be losing out. What gives the executive the right to take from one and give to another because of some implied social responsibility. Of course if the executive is asked to do something illegal or the business in itself is doing something illegal, even Milton Friedman will agree that anyone who knows about it should notify the proper authorities. However, in the case of whistle blowing I think Milton Friedman would condemn the employee for letting his ethical urges get in the way of his employee responsibility towards his employer. Being that stockholders are each part owners of the company, if they want to act more ethical they can do as they please. If you were to impose a set of ethical standards beyond the scope of the law, whose standards would we go by? There is a wide range of various ethical and religious groups .